WhatsApp-based customer engagement revolves around three key areas: Direct marketing and promotion How WhatsApp bots can boost customer engagementĬompanies that create a WhatsApp bot stand to engage with their customers more closely than ever before.
In essence, WhatsApp is an essential communications tool that is not cluttered with advertising.īusinesses who jump in with a WhatsApp bot have a rare opportunity to build customer engagement in an environment that is highly immediate and free of marketing distractions. WhatsApp now also offers guaranteed encryption which boosts the trust factor for users who depend on it to communicate on a daily basis. For many people, WhatsApp is a core communications platform – replacing text messages, phone calls, and even social media. WhatsApp bots have a key advantageĪt a time when consumers have so much marketing targeted towards them, it is a real game-changer to be able to interact with customers in a place where the marketing noise is less.Ĭonsumers use WhatsApp to keep in touch with friends, to share content, and to join local and mutual interest groups. WhatsApp bot services rely on a mix of pre-programmed chatbot routines and artificial intelligence to respond meaningfully to your customers. The difference is that a WhatsApp bot delivers advice, support, and marketing messages from your business straight into one of the world’s most popular messaging tools. But what exactly is a WhatsApp bot?Ĭhatbots on WhatsApp work just like automated, AI-enabled chatbots on other channels – think website chatbot support, Facebook Messenger, etc.Ī WhatsApp bot looks and acts very similar to another WhatsApp contact. Yet it’s not practical to hire hundreds of employees to messages tens of thousands of clients on WhatsApp. One channel that should be at the top of any businesses’ list is WhatsApp, the chat client actively used by 1.5 billion people in over 180 countries to stay in touch with friends and family. The marketing landscape has changed significantly and old channels like email and even social media marketing are not as effective as they used to be.Ĭonsumers have simply saturated with marketing messages and even the biggest of budgets are at risk of being tuned out.Ĭompanies need a new way to engage with customers. In this article, you’ll discover how Whatsapp bots are becoming the most important tool every business should consider for their marketing activities.
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